Universe Duct Cleaning
Effective Date: November 14, 2025
Last Updated: November 14, 2025
- Introduction and Purpose
This Cookie Policy explains how Universe Duct Cleaning (the “Company,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website located at https://universeductcleaning.com/. When you visit our site, small data files may be placed on your computer or mobile device. These files serve various purposes, from enabling basic site functionality to helping us understand how visitors interact with our content.
Reading this policy will help you understand what cookies we deploy, why we use them, and how you can control or disable them if you prefer. While Florida currently does not mandate cookie consent banners for businesses of our size, we believe transparency about data collection practices builds trust with our clients and prepares us for evolving regulatory landscapes. Our commitment to protecting your privacy extends beyond legal requirements; it reflects our values as a service provider operating in South Florida.
David Best, our Chief Executive Officer and Manager, oversees our data protection practices and serves as the point of contact for privacy-related inquiries. Questions about this Cookie Policy or our use of tracking technologies should be directed to universeductclean@gmail.com or by calling (561) 719-9830.
- What Are Cookies and How Do They Work
Cookies are small text files that websites store on your device when you visit them. Each cookie typically contains the name of the website that placed it, how long it will remain on your device, and a unique identifier. When you return to the site, your browser sends these cookies back to the server, allowing the website to recognize your device and remember certain information about your previous visits.
Similar technologies include web beacons (also called pixel tags), which are tiny graphics embedded in web pages or emails that work in conjunction with cookies to track activity. Local storage objects, sometimes referred to as “Flash cookies,” can also store information on your device through Adobe Flash or HTML5 technologies. Throughout this policy, our references to “cookies” encompass all these related tracking mechanisms unless we specify otherwise.
Cookies serve different purposes depending on who places them and what function they perform. First-party cookies come directly from the website you are visiting; in our case, these would be cookies set by universeductcleaning.com. Third-party cookies originate from domains other than the one you are visiting, typically from service providers we use for analytics, advertising, or other functions. Third-party cookies enable those external services to track your activity across multiple websites.
- Categories of Cookies We Use
Our website employs cookies falling into four primary categories: necessary, analytics, advertisement, and other. Each category serves distinct purposes, which we detail below.
- Necessary Cookies
Necessary cookies (sometimes called “essential” or “strictly necessary” cookies) enable core website functionality that makes our site usable. Without these cookies, basic features would not operate properly. For example, cookies that remember your language preferences, maintain security during your session, or enable you to navigate between pages fall into this category. Because these cookies are essential to providing the service you requested by visiting our website, they typically do not require consent under most privacy frameworks.
On our site, the wpEmojiSettingsSupports cookie performs a necessary function by determining whether your browser can properly display emoji characters, ensuring content appears correctly. This session cookie expires when you close your browser.
- Analytics Cookies
Analytics cookies collect information about how visitors use our website. These cookies tell us which pages receive the most traffic, how long people spend on various sections, what paths users take through the site, and where visitors encounter errors or difficulties. The data gathered through analytics cookies is generally aggregated and anonymized, meaning it does not identify you personally.
We use this information to improve our website’s design, identify popular content, diagnose technical problems, and enhance overall user experience. Analytics data also helps us make informed business decisions about where to focus our marketing efforts and what information potential clients find most valuable.
- Advertisement Cookies
Advertisement cookies track your browsing activity across websites to build profiles of your interests and serve you targeted advertisements. These cookies remember which pages you visited, which links you clicked, and how you arrived at our site. Advertising platforms use this information to show you relevant ads on other websites after you leave ours, a practice called “retargeting” or “remarketing”.
Advertisement cookies also help us measure the effectiveness of our marketing campaigns by tracking conversions and attributing website visits or service bookings to specific advertisements. Third-party advertising partners like Facebook and Google place many of these cookies.
- Other Cookies
Some cookies do not fit neatly into the categories above. These may include cookies used for fraud prevention, quality assurance, beta testing new features, or technical purposes not directly related to analytics or advertising. Where we cannot determine the precise function of a cookie from available documentation, we classify it as “Other”.
- Specific Cookies Deployed on Our Website
The table below provides detailed information about each cookie currently in use on universeductcleaning.com, including the cookie name, what it does, how long it persists, and its category.
HandL UTM Grabber Cookies (Advertisement)
The HandL UTM Grabber plugin places several cookies that record information about how you arrived at our website. The handl_landing_page cookie stores the first page you visited when you came to our site; it persists for one month. The handl_ip cookie records your web browser’s IP address, also for one month. The handl_url cookie captures the complete URL on which our tracking code executed, lasting one month as well. Two additional cookies, handl_original_ref and handl_ref, record the referring URL from which you came to our site, each persisting for one month. These cookies help us understand which marketing channels drive traffic to our website.
Google Analytics Cookies (Analytics)
Google Analytics, our primary web analytics service, deploys multiple cookies. The _ga cookie calculates visitor, session, and campaign data while tracking site usage for analytics reports. It stores information anonymously and assigns a randomly generated number to recognize unique visitors; this cookie lasts for one year, one month, and four days. The ga* cookie (where the asterisk represents a unique identifier) stores and counts page views, with the same duration as the _ga cookie. These Google Analytics cookies provide insights into website traffic patterns and user behavior.
Google Advertisement Cookies (Advertisement)
Google Tag Manager sets the _gcl_au cookie to experiment with advertisement efficiency, persisting for three months. The gclid cookie, set by Google Ad Services, stores campaign tracking parameters; its duration is listed as “past,” meaning it may expire when you close your browser or after a very short time. These cookies connect website activity to Google advertising campaigns.
Facebook Advertisement Cookie (Advertisement)
Facebook sets the _fbp cookie to store and track interactions between our website and Facebook’s advertising platform. This cookie persists for three months and enables Facebook to measure ad performance, build custom audiences for retargeting, and attribute conversions to specific advertisements. Our implementation of Facebook Pixel, discussed in our Privacy Policy, relies on this cookie.
UTM Parameter Cookies (Analytics and Advertisement)
Several cookies capture UTM (Urchin Tracking Module) parameters from URLs, which are tags that marketers add to links to track campaign performance. The utm_source cookie records where the visitor came from originally (such as a search engine, social media platform, or email); its duration is “past,” indicating brief persistence. The utm_medium cookie tracks the marketing medium (such as email, social media, or paid search), also with “past” duration. The utm_term cookie records specific keywords associated with paid search campaigns, while utm_content differentiates similar content or links within the same advertisement. The utm_campaign cookie, set by Google Ad Services, stores the campaign name or identifier. These cookies collectively enable detailed tracking of marketing campaign effectiveness.
Other Cookies
The lenix_first_visit cookie persists for one month but lacks detailed documentation regarding its specific function; we have classified it as “Other.” Similarly, email and username cookies (both with “past” duration) appear to store user-entered data, though their exact purposes are not fully documented. Several cookies with “never” as their expiration (lastExternalReferrer, _gcl_ls, lastExternalReferrerTime, topicsLastReferenceTime) may be session-based or rely on different storage mechanisms. We continue to evaluate these cookies to provide clearer documentation in future updates to this policy.
- Managing and Controlling Cookies
You have several options for managing cookies on our website. Most web browsers automatically accept cookies by default, but you can modify your browser settings to decline cookies or to alert you when a website attempts to place a cookie on your device.
Browser Settings
All major browsers provide cookie management tools, typically found in the privacy or security settings menu. You can configure your browser to block all cookies, accept only first-party cookies while rejecting third-party cookies, or delete cookies after each browsing session. Browser help sections contain specific instructions for adjusting these settings. Keep in mind that blocking or deleting cookies may affect website functionality; some features may not work properly without cookies.
Opt-Out Tools
For targeted advertising cookies specifically, several industry organizations offer opt-out mechanisms. The Digital Advertising Alliance provides an opt-out tool at www.aboutads.info/choices, while the Network Advertising Initiative offers similar functionality at www.networkadvertising.org/choices. These tools allow you to opt out of interest-based advertising from participating companies without blocking all cookies.
Google and Facebook Settings
Because we use Google Analytics and Facebook Pixel, you can control those specific tracking technologies through platform-specific tools. Google offers an Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout. Facebook users can manage ad preferences through their Facebook account settings under “Ad Preferences,” where you can control what information Facebook uses for ad targeting.
Global Privacy Control
Some browsers and browser extensions support Global Privacy Control (GPC), a specification that sends signals to websites indicating your preference not to have your information sold or shared. While Florida law does not currently require us to honor GPC signals given our business size, we monitor developments in this area and may implement GPC recognition in the future as privacy regulations evolve.
- Updates to This Cookie Policy
We review and update this Cookie Policy periodically to reflect changes in our use of cookies, modifications to applicable laws, or the introduction of new tracking technologies. When we make material changes, we will update the “Last Updated” date at the top of this policy and post the revised version on our website. Significant changes may be communicated through additional means, such as notice on our homepage or email to clients whose contact information we have on file.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can protect your privacy. Your continued use of our website following the posting of changes constitutes acceptance of those changes.
- Contact Information
Questions or concerns about this Cookie Policy or our use of cookies should be directed to:
Universe Duct Cleaning
Attn: David Best, CEO
Email: universeductclean@gmail.com
Telephone: (561) 719-9830
We take your privacy seriously and will respond to legitimate inquiries in accordance with applicable legal requirements.